This is the first post in ‘Clean Label’ category. To support, FSB’s 2017 clean label theme, I will be sharing my research experiences and posting general posts under this category.
Clean label refers to transparent, consumer-friendly and understandable declaration of food on the packaging material. Food products can be classified under the following categories under the clean label. There is no legal definition for clean label.
all natural, gluten-free, dairy-free, egg-free, vegan, soy-free, peanut-free, nut-free, vegetarian, organic, non-GMO, artificial additive-free, chemical preservative free, minimally processed, no artificial sweeteners, BPA-free, MSG-free, cage-free, fat-free, low-calorie, reduced-sugar, go green, no rBST hormones
no-bake, high protein, sprouted, high fiber, whole grains, healthy fats, natural additives
In order to maintain a clear and consumer-friendly label, names of complex additives should be explained in simple terms and familiar names. Ex: tocopherol can be listed as Vitamin E; albumin as egg white, etc.,
In addition to that, including the list of allergens; transparent factors such as sustainability, mode of production, fair trade, etc., can make the label easily understandable by the consumers.
Example Statement 1 – Contains wheat, dairy and soy
Example Statement 2 – Packaging renewed from plastic
Example Statement 3 – Produced partially through genetic engineering
Will be posting interesting posts on clean label soon.